Spirals are visually appealing thanks to their similarity to the golden ratio.
Imagine a snail shell. It starts off in the centre with a very tight, tiny curl. Each successive ring gets wider, growing the shell exponentially. This pattern is present all over nature - from molluscs to rams' horns, spiders' webs to the nerves of the cornea. Spirals relate to the golden ratio, a form the human eye is capable of interpreting faster than any other.
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Spirals collection | Because of their similarity to the golden ratio, spirals are visually appealing.
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